Description
Sales Lead Generation, Telemarketing & Sales Consultancy Specialists
We are a UK based company which delivers: Business to business (B2B)
Sales lead generation
Sales consultancy
Appointment setting
Specialist telemarketing
Direct marketing
Social media
What We Do
We generate productive B2B new business appointments and sales leads for businesses seeking new customers and long term sustainable sales growth. We specialise in B2B telemarketing for businesses which sell products, services and solutions. We work across many sectors but specialise in selling into healthcare companies and retail chains.
B2B Telemarketing is an effective promotional channel used by significant numbers of organisations. High quality telemarketing has been proven to be more effective than ever when executed as part of a multi-channel, integrated lead generation campaign and has been proven to drive up conversion rates to levels which simply cannot be matched by other means.
Throughout most B2B sales processes, a conversation between prospect and promoting company needs to take place. As one of the fastest growing telemarketing businesses in the South-East, we ensure that communication is as smooth and as effective as it can be.
Outsourcing to us means that you have a team of rising stars, with a hunger for continued fast and strong growth, driving hard for success, which is highly experienced, highly professional and specialised in its field (telemarketing), working in synergy with you to compliment your team. We specialise in finding quick wins for you but equally generating and nurturing long-term sales lead opportunities. We also add significant value through providing you with immediate access to ‘hard to reach’ key decision makers, populating your CRM system throughout our successful campaigns and helping you to capitalise on the relationships we have built up throughout our many years working with these contacts.
For many years our team (as individuals, pre and during Optimum Resource Group’s lifetime) has worked for, with and sold into many of the worlds’ leading companies, helping them to establish a more firm understanding of their respective markets and to increase sales. We use ‘top end talent’ personnel to deliver our high quality B2B telemarketing campaigns with no corners cut. We operate on the basis of total transparency, minimal set-up costs and flexible, low risk contracts. Our customers continuously use our services for one main reason, which is that ‘we deliver measurable and ambitious results’.
If you want to take your business to the next level call us now on: 0845 3058145
B2B telemarketing is not by any means a rocket science, however, our telemarketing sales team is often considered smarter, insofar as how we set about delivering these services and delivering significant results that meet our customers’ precise sales lead requirements. We agree that this is a bold statement but we have a number of case studies and testimonials concerning consistent B2B sales and marketing success. Not all case studies are available to see on the website.
We acknowledge from our many years of experience in telemarketing, that the two most important elements for our customers concerning our services, are measureable and ambitious results and communication. Needless to say, every element of our customers’ telemarketing campaigns are bespoke designed and delivered in accordance with those needs.
Forever conscious of the fact that expectations management is an integral part of communication, relationship and sales lead generation performance, we will not make promises of grand sales results unless we are positive we can deliver them.
What we will always promise however, is that we will develop and deliver an intelligent, proactive and successful B2B telemarketing campaign, which will deliver superior levels of new qualified business lead generation, as you would expect from a telemarketing team which has many successful years experience in generating sales leads through cold calling.
If you want to take your business to the next level call us now on: 0845 3058145.
Sales Lead Generation
Our telemarketing team is able to consistently generate significant numbers of well qualified appointments through business to business campaigns (B2B), which is a valuable service our customers consider to be excellent value for money. The Optimum Resource Group definition of a B2B telemarketing campaign is not ‘passing you over as many new business appointments and opportunities as possible and hope that you may profit from some of them’. Our approach is geared towards achieving a refined quality:quantity balance. In other words, at Optimum Resource Group, our focus is upon working with our customers to track the performance of our sales leads in order to accurately assess quality, results and final impact of our appointment telemarketing campaigns on our customers’ sales performance. Needless to say our emphasis is placed upon not only generating high volumes of sales leads but rather on generating well qualified opportunities, which is crucial to sales success for all concerned, not least us, as we offer a risk share pricing model reliant upon commission to drive growth. Generating sales leads can be at times like shooting fish in a barrel, whereas generating well qualified leads can be like shooting single flying ants in a barrel, where a significant amount more insight, prospect understanding, thought, patience and precision is required.
We are continuously focusing on the bigger picture, promoting transparency and making sure our appointment setting team is fully accountable for the level of revenue generated by the quality sales leads we generate. Total accountability is just one of the benefits to capping the size of our telemarketing team. Throughout the B2B telemarketing campaigns we deliver, we are continuously improving processes in order to maximise end results.
How We Work
At the beginning we work with our customers to build a profile of the perfect target customer. We then create a bespoke telemarketing campaign which is geared towards effective delivery of key marketing messages designed to convert as many telemarketing calls as possible into high quality sales leads. All our customers need to do is close the deals and enjoy the increase in sales revenues. We will often acquire data on behalf of our customers through highly regarded, tried and tested and initially recommended data brokers, to support the appointment setting campaigns. We work with respected data brokers on the basis of quality, reputation for data accuracy and competitive pricing. We know that our campaigns are only effective and efficient when we have high quality data, although we also perform very well in terms of identifying new contacts throughout our campaigns and are especially effective at getting past the increasingly vigilant gate-keepers.
To ensure thorough quality and performance measurement and compliance we can provide voice recording throughout all campaigns (can be cost prohibitive unless more than 3 people are required full-time and the campaign consists of 5 days a week calling across 3-4 months minimum). We also provide bespoke speech analytics services for our customers upon request (additional cost) to extract as much business intelligence information (e.g. competitor insights, customer trends etc) as possible from daily interactions and to measure performance.
For more details about the performance and quality of our team and services, our service delivery approach and client feedback, please read our case studies.
If you want to take your business to the next level call us now on: 0845 3058145.
Our Promise To Our Customers
At Optimum Resource Group, our B2B telemarketing team is dedicated to intelligence-led telemarketing.
We believe, as sales and marketing experts, that telemarketing is not a process which simply begins and ends with someone talking on the phone. Telemarketing campaigns which generate a high level return on investment (ROI) typically require and involve market analysis, effective segmentation, targeting and profiling, expert data sourcing, results-focused analysis and reporting and last but not least, continuous sales pitch and consultative selling flow evaluation and campaign evolution.
Our focus is upon taking a profession that historically lends itself to having a poor reputation, thanks to unscrupulous companies and such like, and completely reversing the trend through our refreshing approach, transparency and total accountability. We live by our core values throughout everything we do. Through our staff, systems and results we can demonstrate that outbound B2B telemarketing has the ability to be the most effectively targeted, adaptable and profitable form of new business generation (direct selling) within the marketing mix.
What Does This Mean To Our Customers?
This means that our customers’ businesses are in the hands of a telemarketing team which views success and failure of campaigns quite differently to those in many other telemarketing companies.
The typical industry norm is to consider a B2B telemarketing campaign as successful if the team has reached the targeted level of sales leads agreed at the outset. Then, what revenue is generated from those leads becomes irrelevant.
This approach is not good enough for us and so it is certainly not good enough for our customers. We know that working with customers in the longer term is the most profitable solution for us and our customers so as to ensure that our clients’ businesses thrive long term. This requires a bigger picture, optimist type of thinking approach, which lies at the heart of everything we do.
At Optimum Resource Group, we build our customers’ B2B telemarketing campaigns from the start with final return on investment (ROI) of campaigns for our customers as the success or failure measure, regardless of the number of sales leads generated.
This means that every opportunity we generate for our customers strictly matches their definitions of a high value prospect or customer which can confidently be converted into a sale and/or long term advocate. Every telemarketing appointment we pass to our customers is professionally primed and ready for conversion, ultimately into sales revenue.
If you want to take your business to the next level call us now on: 0845 3058145
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