Description
EUROPA provides integrated marketing and sales services
with IT telemarketing, business development and marketing research to
help you grow your business and expand your reach, in the UK and beyond.
EUROPA’s
service is designed to be the fastest, most effective and most
accountable way of generating quality opportunities, raising awareness
and gathering objective, up-to-date information from your current and
target customers.
Invariably
our clients have tried before and failed with typical call-centre
solutions that deliver poor results with inexperienced, short-term
telemarketing staff. Our strategy is to position our service above that
type of operation, and deliver a level of competence more aligned to
your own sales organisation, as well as by adding the excellence of our
project management and the data operations. EUROPA understands the dynamics of channel
relationships and has substantial experience in providing the
resources, coordination, and momentum needed to ensure that cooperative
marketing between channel partners delivers to the expectations of all
concerned.
The complexity of
co-marketing campaigns increases with the number of cooperating
partners and solution components involved. This may be further
increased when programmes involve multiple, often simultaneous,
campaigns. The motivations for each partner may vary - even subtly -
and sales processes are not always in synch with each other.
EUROPA
provides ‘the glue’ that makes it all work. We ensure a smooth flow
of information between parties; we manage the lead tracking and
escalation process; and we ensure that full accountability is
maintained at all times.
One of the primary contributors to the success or
failure of any direct marketing campaign is data. Whether we are
talking email, conventional mail or telemarketing, the quality of the
information we use as the basis for your campaign will have a pivotal
effect on responses, call rates, satisfaction rates and, hence, the
return on your investment overall. Which is why we take an uncompromising approach to the acquisition and management of data within EUROPA.
We
provide data acquisition, data cleansing, data profiling and data
management services to our clients, not only to guarantee the
productivity and success of every campaign we conduct for you, but also
to provide you with a platform for further campaigning yourselves
internally, should you wish. | 
